During a 2022 survey carried out in the United Kingdom, roughly ** percent of responding business-to-consumer (B2C) marketers stated that social media was their primary marketing channels. Website and email followed, named by ** percent and ** percent of respondents, respectively.
Original question: "Q8. Which of the following would you describe as your primary marketing channels? Select up to three" The source does not provide information about survey methodology.
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Cure Media. (May 12, 2022). Primary marketing channels of business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved July 07, 2025, from https://www.statista.com/statistics/1315258/b2c-marketing-channels-uk/
Cure Media. "Primary marketing channels of business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed July 07, 2025. https://www.statista.com/statistics/1315258/b2c-marketing-channels-uk/
Cure Media. (2022). Primary marketing channels of business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: July 07, 2025. https://www.statista.com/statistics/1315258/b2c-marketing-channels-uk/
Cure Media. "Primary Marketing Channels of Business-to-consumer (B2c) Marketers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1315258/b2c-marketing-channels-uk/
Cure Media, Primary marketing channels of business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1315258/b2c-marketing-channels-uk/ (last visited July 07, 2025)
Primary marketing channels of business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1315258/b2c-marketing-channels-uk/
