Most successful Douyin sales influencers in China 2024

Published by
Lai Lin Thomala
,
Jun 19, 2024

In January 2024, Dong Yuhui rose to be the most successful key opinion leader (KOL) on Douyin, earning over 888 million yuan sales revenue in his live shopping sessions. Dong left Oriental Selection, the live ecommerce arm of Chinese online education company New Oriental, and started his channel “Walking With Hui”. His first livestream raked in over 160 million yuan in gross merchandise value (GMV) on January 9, 2024. Midodo came in second with 654 million yuan in sales revenue.

Livestreaming sales revenue and volume of leading Douyin KOLs in China in January 2024

Influencer name (channel name)Sales revenue in million yuanSales volume in million
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Showing entries 1 to 5 (5 entries in total)
Statistic: Livestreaming sales revenue and volume of leading Douyin KOLs in China in January 2024

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Release date

February 2024

Region

China

Survey time period

January 2024

Special properties

excluding celebrities

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2024). 

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