According to a 2021 survey, engagement with in-person cultural activities in the United Kingdom increased significantly between February and November 2021, while online cultural engagement experienced a decreasing trend. As of February 2021, only **** percent of respondents claimed to have attended in-person cultural events, but this share rose to ** percent in November 2021. In contrast, online cultural engagement in the UK roughly halved over the same period.
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The Audience Agency, & Arts Marketing Association. (February 2, 2022). Share of individuals taking part in online and in-person cultural activities in the United Kingdom (UK) from February to November 2021 [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1315711/online-and-in-person-cultural-engagement-united-kingdom/
The Audience Agency, und Arts Marketing Association. "Share of individuals taking part in online and in-person cultural activities in the United Kingdom (UK) from February to November 2021." Chart. February 2, 2022. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1315711/online-and-in-person-cultural-engagement-united-kingdom/
The Audience Agency, Arts Marketing Association. (2022). Share of individuals taking part in online and in-person cultural activities in the United Kingdom (UK) from February to November 2021. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1315711/online-and-in-person-cultural-engagement-united-kingdom/
The Audience Agency, and Arts Marketing Association. "Share of Individuals Taking Part in Online and In-person Cultural Activities in The United Kingdom (Uk) from February to November 2021." Statista, Statista Inc., 2 Feb 2022, https://www.statista.com/statistics/1315711/online-and-in-person-cultural-engagement-united-kingdom/
The Audience Agency & Arts Marketing Association, Share of individuals taking part in online and in-person cultural activities in the United Kingdom (UK) from February to November 2021 Statista, https://www.statista.com/statistics/1315711/online-and-in-person-cultural-engagement-united-kingdom/ (last visited July 13, 2025)
Share of individuals taking part in online and in-person cultural activities in the United Kingdom (UK) from February to November 2021 [Graph], The Audience Agency, & Arts Marketing Association, February 2, 2022. [Online]. Available: https://www.statista.com/statistics/1315711/online-and-in-person-cultural-engagement-united-kingdom/
