As of February 2025, Snap Inc's social media platform Snapchat had a penetration rate of 34.4 percent in the United Kingdom compared to the country's total population, down from 34.9 percent in 2024. Overall, WhatsApp was the social network with the highest reach in the UK in 2025, while Snapchat was the tenth.
Snapchat penetration rate in the United Kingdom (UK) from 2020 to 2025
Characteristic
Reach
2025
34.4%
2024
34.9%
2023
32.8%
2022
30.2%
2021
36.6%
2020
33%
0%5%10%15%20%25%30%35%40%45%
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Snapchat penetration rate in the United Kingdom (UK) from 2020 to 2025 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1315793/uk-snapchat-penetration-rate/
DataReportal, und We Are Social, und Meltwater. "Snapchat penetration rate in the United Kingdom (UK) from 2020 to 2025." Chart. February 25, 2025. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1315793/uk-snapchat-penetration-rate/
DataReportal, We Are Social, Meltwater. (2025). Snapchat penetration rate in the United Kingdom (UK) from 2020 to 2025. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1315793/uk-snapchat-penetration-rate/
DataReportal, and We Are Social, and Meltwater. "Snapchat Penetration Rate in The United Kingdom (Uk) from 2020 to 2025." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1315793/uk-snapchat-penetration-rate/
DataReportal & We Are Social & Meltwater, Snapchat penetration rate in the United Kingdom (UK) from 2020 to 2025 Statista, https://www.statista.com/statistics/1315793/uk-snapchat-penetration-rate/ (last visited May 17, 2025)
Snapchat penetration rate in the United Kingdom (UK) from 2020 to 2025 [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1315793/uk-snapchat-penetration-rate/
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