A study examining perspectives on news consumption found that whilst trust in public service media was generally high, trust dropped in almost all markets between 2018 and 2022. The biggest drop could be seen in the United Kingdom, where the share of respondents who trusted the BBC dropped by 20 percent, from 75 percent to 55 percent. ABC in Australia and CBC in Canada also saw a substantial decrease in the percentage of trusting news consumers, whereas trust in Swedish public news brands SVT and SR grew in the same time period.
Trust in public service news media brands in selected markets worldwide in 2018 and 2022
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Question: How trustworthy would you say news from the following brands is? Please use the scale below, where 0 is ‘not at all trustworthy’ and 10 is ‘completely trustworthy’. Base: All in 2018 and 2022 that had heard of each brand (n = 2000). Note: Showing scores 6–10 on 10-point scale.
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Reuters Institute for the Study of Journalism. (June 15, 2022). Trust in public service news media brands in selected markets worldwide in 2018 and 2022 [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/1317013/public-service-news-media-trust-worldwide/
Reuters Institute for the Study of Journalism. "Trust in public service news media brands in selected markets worldwide in 2018 and 2022." Chart. June 15, 2022. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/1317013/public-service-news-media-trust-worldwide/
Reuters Institute for the Study of Journalism. (2022). Trust in public service news media brands in selected markets worldwide in 2018 and 2022. Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/1317013/public-service-news-media-trust-worldwide/
Reuters Institute for the Study of Journalism. "Trust in Public Service News Media Brands in Selected Markets Worldwide in 2018 and 2022." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1317013/public-service-news-media-trust-worldwide/
Reuters Institute for the Study of Journalism, Trust in public service news media brands in selected markets worldwide in 2018 and 2022 Statista, https://www.statista.com/statistics/1317013/public-service-news-media-trust-worldwide/ (last visited May 13, 2025)
Trust in public service news media brands in selected markets worldwide in 2018 and 2022 [Graph], Reuters Institute for the Study of Journalism, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1317013/public-service-news-media-trust-worldwide/
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