Social media usage in Canada has seen a notable shift, with the average time spent on platforms decreasing to one hour and 53 minutes in early 2024, down from two hours and five minutes in 2023.
Platform preferences and demographics
Facebook Messenger remains the most popular messaging app among Canadian consumers, while YouTube has overtaken Facebook as the leading social media platform for news consumption. In 2024, 29 percent of Canadians surveyed reported using YouTube weekly for news updates. Meta's social media platforms, including Facebook, are particularly popular with users aged 25 to 34, who make up the largest share of the company's audience in Canada. This age group accounts for approximately one-quarter of Facebook users in the country.
Increasing social media usage
Facebook currently has around 30.5 million users in Canada, a number expected to grow to over 34.1 million by 2029. This growth aligns with the overall trend of increasing social media adoption in the country, despite the recent decrease in average daily usage time.
Average time spent on social media in Canada from 2020 to 2024
(in hours.minutes)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
We Are Social, & DataReportal, & Meltwater. (April 8, 2025). Average time spent on social media in Canada from 2020 to 2024 (in hours.minutes) [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/1317217/time-spent-on-social-media-in-canada/
We Are Social, und DataReportal, und Meltwater. "Average time spent on social media in Canada from 2020 to 2024 (in hours.minutes)." Chart. April 8, 2025. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/1317217/time-spent-on-social-media-in-canada/
We Are Social, DataReportal, Meltwater. (2025). Average time spent on social media in Canada from 2020 to 2024 (in hours.minutes). Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/1317217/time-spent-on-social-media-in-canada/
We Are Social, and DataReportal, and Meltwater. "Average Time Spent on Social Media in Canada from 2020 to 2024 (in Hours.Minutes)." Statista, Statista Inc., 8 Apr 2025, https://www.statista.com/statistics/1317217/time-spent-on-social-media-in-canada/
We Are Social & DataReportal & Meltwater, Average time spent on social media in Canada from 2020 to 2024 (in hours.minutes) Statista, https://www.statista.com/statistics/1317217/time-spent-on-social-media-in-canada/ (last visited June 05, 2025)
Average time spent on social media in Canada from 2020 to 2024 (in hours.minutes) [Graph], We Are Social, & DataReportal, & Meltwater, April 8, 2025. [Online]. Available: https://www.statista.com/statistics/1317217/time-spent-on-social-media-in-canada/
