During a 2021 survey carried out among brand and agency executives from the United States, it was found that conversions were the metric used most often to measure the success of programmatic advertising campaigns. Clicks ranked second, followed by return on advertising spending (ROAS). In 2021, programmatic advertising in the U.S. attracted a spending of *** billion U.S. dollars.
Original question: "What are your metrics for success with programmatic
marketing?"
The source does not provide information about the type of survey or the date of survey. The date provided is the publication date.
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Digiday, & AdTheorent. (July 15, 2021). Leading metrics used to measure the success of programmatic advertising according to executives in the United States as of July 2021 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1317758/programmatic-success-metrics-usa/
Digiday, und AdTheorent. "Leading metrics used to measure the success of programmatic advertising according to executives in the United States as of July 2021." Chart. July 15, 2021. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1317758/programmatic-success-metrics-usa/
Digiday, AdTheorent. (2021). Leading metrics used to measure the success of programmatic advertising according to executives in the United States as of July 2021. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1317758/programmatic-success-metrics-usa/
Digiday, and AdTheorent. "Leading Metrics Used to Measure The Success of Programmatic Advertising According to Executives in The United States as of July 2021." Statista, Statista Inc., 15 Jul 2021, https://www.statista.com/statistics/1317758/programmatic-success-metrics-usa/
Digiday & AdTheorent, Leading metrics used to measure the success of programmatic advertising according to executives in the United States as of July 2021 Statista, https://www.statista.com/statistics/1317758/programmatic-success-metrics-usa/ (last visited July 12, 2025)
Leading metrics used to measure the success of programmatic advertising according to executives in the United States as of July 2021 [Graph], Digiday, & AdTheorent, July 15, 2021. [Online]. Available: https://www.statista.com/statistics/1317758/programmatic-success-metrics-usa/
