During a 2022 survey, 46 percent of responding adults said they supported companies partnering with LGBTQ+ celebrities in response to Pride Month. Among LGBTQ+ respondents, the level of support stood at 74 percent, whereas among heterosexual or straight respondents at 42 percent.
Level of public support towards selected actions taken by companies in response to Pride Month in the United States as of June 2022, by demographic
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Level of public support towards selected actions taken by companies in response to Pride Month in the United States as of June 2022, by demographic
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Morning Consult. (June 30, 2022). Level of public support towards selected actions taken by companies in response to Pride Month in the United States as of June 2022, by demographic [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1317812/pride-month-marketing-usa/
Morning Consult. "Level of public support towards selected actions taken by companies in response to Pride Month in the United States as of June 2022, by demographic." Chart. June 30, 2022. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1317812/pride-month-marketing-usa/
Morning Consult. (2022). Level of public support towards selected actions taken by companies in response to Pride Month in the United States as of June 2022, by demographic. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1317812/pride-month-marketing-usa/
Morning Consult. "Level of Public Support towards Selected Actions Taken by Companies in Response to Pride Month in The United States as of June 2022, by Demographic." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1317812/pride-month-marketing-usa/
Morning Consult, Level of public support towards selected actions taken by companies in response to Pride Month in the United States as of June 2022, by demographic Statista, https://www.statista.com/statistics/1317812/pride-month-marketing-usa/ (last visited May 17, 2025)
Level of public support towards selected actions taken by companies in response to Pride Month in the United States as of June 2022, by demographic [Graph], Morning Consult, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1317812/pride-month-marketing-usa/
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