As of February 2025, the Philippines had the highest potential reach rate of TikTok ads among adult population in the Asia-Pacific region, around 80 percent. Malaysia followed, with a potential reach rate of TikTok ads at almost 73 percent. In contrast, TikTok advertising in Hong Kong had a potential reach of two percent among the population aged 18 years and over.
Potential reach of TikTok ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory
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Potential reach of TikTok ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory
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The source states the following: Does not include Douyin data. Data are not available for all locations; figures based on midpoints of available data only. Reach may not represent unique individuals or match the total active user base. Values may exceed 100 percent due to user age misstatements, duplicate and fake accounts, differing research dates, and changes in resident populations.
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DataReportal, & We Are Social, & Meltwater. (February 5, 2025). Potential reach of TikTok ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/1318073/apac-tiktok-ad-reach-rate-by-country/
DataReportal, und We Are Social, und Meltwater. "Potential reach of TikTok ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory." Chart. February 5, 2025. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/1318073/apac-tiktok-ad-reach-rate-by-country/
DataReportal, We Are Social, Meltwater. (2025). Potential reach of TikTok ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory. Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/1318073/apac-tiktok-ad-reach-rate-by-country/
DataReportal, and We Are Social, and Meltwater. "Potential Reach of Tiktok Ads among Adult Users Compared with The Adult Population in The Asia-pacific Region as of February 2025, by Country or Territory." Statista, Statista Inc., 5 Feb 2025, https://www.statista.com/statistics/1318073/apac-tiktok-ad-reach-rate-by-country/
DataReportal & We Are Social & Meltwater, Potential reach of TikTok ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory Statista, https://www.statista.com/statistics/1318073/apac-tiktok-ad-reach-rate-by-country/ (last visited May 12, 2025)
Potential reach of TikTok ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory [Graph], DataReportal, & We Are Social, & Meltwater, February 5, 2025. [Online]. Available: https://www.statista.com/statistics/1318073/apac-tiktok-ad-reach-rate-by-country/
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