As of February 2025, the Philippines had the highest Facebook Messenger ad reach in the Asia-Pacific region, at 79.4 percent of the adult population. Vietnam followed with an ad reach rate of around 76 percent. In comparison, Facebook Messenger advertising in Australia had a reach of 1.8 percent among the population aged 18 years and over, a reach level attributable to some Messenger ad formats currently being unavailable in the country.
Facebook Messenger advertising reach rate in the Asia-Pacific region as of February 2025, by country or territory
* Some Messenger ad formats are currently unavailable in Australia, which may impact reach value.
The source states the following: Reach figures may not represent unique individuals, and may not match equivalent figures for the total active user base. Figures use mid point of published ranges.
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We Are Social, & Meltwater, & DataReportal. (February 5, 2025). Facebook Messenger advertising reach rate in the Asia-Pacific region as of February 2025, by country or territory [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/
We Are Social, und Meltwater, und DataReportal. "Facebook Messenger advertising reach rate in the Asia-Pacific region as of February 2025, by country or territory." Chart. February 5, 2025. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/
We Are Social, Meltwater, DataReportal. (2025). Facebook Messenger advertising reach rate in the Asia-Pacific region as of February 2025, by country or territory. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/
We Are Social, and Meltwater, and DataReportal. "Facebook Messenger Advertising Reach Rate in The Asia-pacific Region as of February 2025, by Country or Territory." Statista, Statista Inc., 5 Feb 2025, https://www.statista.com/statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/
We Are Social & Meltwater & DataReportal, Facebook Messenger advertising reach rate in the Asia-Pacific region as of February 2025, by country or territory Statista, https://www.statista.com/statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/ (last visited April 21, 2025)
Facebook Messenger advertising reach rate in the Asia-Pacific region as of February 2025, by country or territory [Graph], We Are Social, & Meltwater, & DataReportal, February 5, 2025. [Online]. Available: https://www.statista.com/statistics/1318129/apac-facebook-messenger-ad-reach-rate-by-country/
