As of February 2025, Singapore had the highest X (formerly Twitter) ad reach in the Asia-Pacific region, with ads on the platform having a reach rate of approximately 260 percent among the population aged 18 years and over. In China, where X is officially blocked, the company reported an ad reach rate of 0.5 percent, with around 10 million people reached.
Potential reach of X (formerly twitter) ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory
* Despite being blocked in China, X ads reached about ten million people in the country, according to the company's reporting tools.
The source states the following: Reach figures may not represent unique individuals, or match the total active user base. Values comparing reach with population and internet users may exceed 100 percent due to user age misstatements, duplicate and fake accounts, differing research dates, accounts that do not represent human individuals, and changes in resident populations. Figures use the midpoint of published ranges.
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DataReportal, & We Are Social, & Meltwater. (January 5, 2025). Potential reach of X (formerly twitter) ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/1318543/apac-twitter-ad-reach-rate-by-country/
DataReportal, und We Are Social, und Meltwater. "Potential reach of X (formerly twitter) ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory." Chart. January 5, 2025. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/1318543/apac-twitter-ad-reach-rate-by-country/
DataReportal, We Are Social, Meltwater. (2025). Potential reach of X (formerly twitter) ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/1318543/apac-twitter-ad-reach-rate-by-country/
DataReportal, and We Are Social, and Meltwater. "Potential Reach of X (Formerly Twitter) Ads among Adult Users Compared with The Adult Population in The Asia-pacific Region as of February 2025, by Country or Territory." Statista, Statista Inc., 5 Jan 2025, https://www.statista.com/statistics/1318543/apac-twitter-ad-reach-rate-by-country/
DataReportal & We Are Social & Meltwater, Potential reach of X (formerly twitter) ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory Statista, https://www.statista.com/statistics/1318543/apac-twitter-ad-reach-rate-by-country/ (last visited April 21, 2025)
Potential reach of X (formerly twitter) ads among adult users compared with the adult population in the Asia-Pacific region as of February 2025, by country or territory [Graph], DataReportal, & We Are Social, & Meltwater, January 5, 2025. [Online]. Available: https://www.statista.com/statistics/1318543/apac-twitter-ad-reach-rate-by-country/
