Digital retail media CTR worldwide 2021-2025

Published by Statista Research Department, Jun 3, 2025

In the realm of digital advertising, retail media advertising are ads appearing in online stores and online marketplaces. In the first  quarter of 2025, the clickthrough rate (CTR) of digital retail ads stood at

***
percent, which signifies that
***
percent of users who viewed them clicked on them.

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Digital retail media advertising clickthrough rate (CTR) worldwide from 1st quarter 2021 to 1st quarter 2025

CharacteristicClickthrough rate
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Showing entries 1 to 13 (17 entries in total)
Statistic: Digital retail media advertising clickthrough rate (CTR) worldwide from 1st quarter 2021 to 1st quarter 2025

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Release date

April 2025

Region

Worldwide

Survey time period

Q1 2021 to Q1 2025

Special properties

based on data measured on the Skai platform; broader industry metrics may vary

Supplementary notes

Figures for quarters preceding Q1 2024 were retrieved from earlier publications.

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Digital retail media advertising worldwideMercado LibreAmazon advertising in the U.S.Digital retail media advertising in the United StatesAlibaba Group
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