Digital retail media ad spend growth worldwide 2024, by country

Published by Statista Research Department, Jul 8, 2025

In early 2024, it was projected that the global digital retail media spending would increase by roughly ** percent in 2024. In Brazil and in Mexico, the growth rate was expected to be twice that high. Among the eight presented countries - all in the top 10 largest digital ad markets worldwide - only China had a growth rate below the global average. 

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Change in digital retail media advertising spending in selected countries worldwide in 2024

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Release date

July 2024

Region

Worldwide

Survey time period

March 2024

Special properties

forecast

Supplementary notes

* excludes Hong Kong.

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Topics

Digital retail media advertising in Latin AmericaDigital retail media advertising in BrazilAdvertising in MexicoAdvertising in ChileAdvertising in Peru
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