In January 2022, Microsoft announced their planned acquisition of gaming company Activision Blizzard. A survey among gamers in the United States found that the inclusion certain Activision Blizzard gaming franchises were likely to make them subscribe to Xbox Game Pass. As of that month, 46 percent of responding PlayStation gamers in the United States were interested in subscribing to Xbox Game pass for Activision Blizzard games. Only 27 percent of smartphone gamers were interested in subscribing, indicating different preferences between console and smartphone gamers.
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Share of gamers in the United States who would subscribe to Xbox Game Pass for Activision Blizzard franchises as of January 2022, by platform
Characteristic
Share of respondents
Nintendo gamers
46%
PlayStation gamers
46%
Xbox gamers
43%
PC gamers
42%
Smartphone gamers
27%
0%10%20%30%40%50%60%
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Pure Xbox. (April 7, 2022). Share of gamers in the United States who would subscribe to Xbox Game Pass for Activision Blizzard franchises as of January 2022, by platform [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/1319848/us-gamers-subscribing-to-xbox-game-pass-activision-platform/
Pure Xbox. "Share of gamers in the United States who would subscribe to Xbox Game Pass for Activision Blizzard franchises as of January 2022, by platform." Chart. April 7, 2022. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/1319848/us-gamers-subscribing-to-xbox-game-pass-activision-platform/
Pure Xbox. (2022). Share of gamers in the United States who would subscribe to Xbox Game Pass for Activision Blizzard franchises as of January 2022, by platform. Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/1319848/us-gamers-subscribing-to-xbox-game-pass-activision-platform/
Pure Xbox. "Share of Gamers in The United States Who Would Subscribe to Xbox Game Pass for Activision Blizzard Franchises as of January 2022, by Platform." Statista, Statista Inc., 7 Apr 2022, https://www.statista.com/statistics/1319848/us-gamers-subscribing-to-xbox-game-pass-activision-platform/
Pure Xbox, Share of gamers in the United States who would subscribe to Xbox Game Pass for Activision Blizzard franchises as of January 2022, by platform Statista, https://www.statista.com/statistics/1319848/us-gamers-subscribing-to-xbox-game-pass-activision-platform/ (last visited June 17, 2025)
Share of gamers in the United States who would subscribe to Xbox Game Pass for Activision Blizzard franchises as of January 2022, by platform [Graph], Pure Xbox, April 7, 2022. [Online]. Available: https://www.statista.com/statistics/1319848/us-gamers-subscribing-to-xbox-game-pass-activision-platform/
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