In a survey conducted in 2024, Hokkaido was the most popular domestic touristic destination in Japan. Hokkaido, which is Japan's northernmost prefecture, and Okinawa, Japan's southernmost prefecture, consistently rank among the most desired domestic tourist locations.
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Most popular domestic touristic destinations for overnight travel in Japan in 2024
Respondents were asked about the specific locations they wanted to travel to in the next one or two years. Up to three answers were possible, with the first answer receiving three points, the second answer two points, and the third answer one point. The results were added together and ranked.
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JATA. (November 6, 2024). Most popular domestic touristic destinations for overnight travel in Japan in 2024 [Graph]. In Statista. Retrieved June 14, 2025, from https://www.statista.com/statistics/1320079/japan-most-popular-domestic-travel-destinations/
JATA. "Most popular domestic touristic destinations for overnight travel in Japan in 2024." Chart. November 6, 2024. Statista. Accessed June 14, 2025. https://www.statista.com/statistics/1320079/japan-most-popular-domestic-travel-destinations/
JATA. (2024). Most popular domestic touristic destinations for overnight travel in Japan in 2024. Statista. Statista Inc.. Accessed: June 14, 2025. https://www.statista.com/statistics/1320079/japan-most-popular-domestic-travel-destinations/
JATA. "Most Popular Domestic Touristic Destinations for Overnight Travel in Japan in 2024." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/statistics/1320079/japan-most-popular-domestic-travel-destinations/
JATA, Most popular domestic touristic destinations for overnight travel in Japan in 2024 Statista, https://www.statista.com/statistics/1320079/japan-most-popular-domestic-travel-destinations/ (last visited June 14, 2025)
Most popular domestic touristic destinations for overnight travel in Japan in 2024 [Graph], JATA, November 6, 2024. [Online]. Available: https://www.statista.com/statistics/1320079/japan-most-popular-domestic-travel-destinations/