Estimated number of podcast users in China 2023-2027

Published by
Lai Lin Thomala,
Jun 13, 2025

The number of podcast listeners in China was estimated to surpass *** million, with a **** percent year-over-year growth rate in 2025. Storytelling and conversational podcasts were the most popular content types among the Chinese podcast audience.

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Estimated number of podcast listeners in China from 2023 to 2027

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Release date

June 2024

Region

China

Survey time period

as of August 2023

Special properties

internet users who consume any podcast either by streaming or direct downloads on any device at least once a month

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Statistics on " Online audio in China "

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Overview

5

Market segments

5

Leading platforms

6

Online audio usage

6

User demographics

4

Paying users

6

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Topics

Online audio in ChinaSmart speaker market in ChinaSocial media in ChinaDigital publishing in ChinaMedia industry in China
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
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Buy now
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$1,299 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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