According to a survey conducted in November 2021, almost 90 percent of all responding OTT (over-the-top) users in Southeast Asia were willing to watch more than one ad during one hour of free content.
An example for an advertising video on demand (AVoD) service is video streaming platform YouTube.
Share of OTT (over-the-top) users willing to watch more than one ad an hour in Southeast Asia in 2021
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Trade Desk. (November 18, 2021). Share of OTT (over-the-top) users willing to watch more than one ad an hour in Southeast Asia in 2021 [Graph]. In Statista. Retrieved June 08, 2025, from https://www.statista.com/statistics/1320774/sea-advertising-tolerance-among-avod-users/
Trade Desk. "Share of OTT (over-the-top) users willing to watch more than one ad an hour in Southeast Asia in 2021." Chart. November 18, 2021. Statista. Accessed June 08, 2025. https://www.statista.com/statistics/1320774/sea-advertising-tolerance-among-avod-users/
Trade Desk. (2021). Share of OTT (over-the-top) users willing to watch more than one ad an hour in Southeast Asia in 2021. Statista. Statista Inc.. Accessed: June 08, 2025. https://www.statista.com/statistics/1320774/sea-advertising-tolerance-among-avod-users/
Trade Desk. "Share of Ott (Over-the-top) Users Willing to Watch More than One Ad An Hour in Southeast Asia in 2021." Statista, Statista Inc., 18 Nov 2021, https://www.statista.com/statistics/1320774/sea-advertising-tolerance-among-avod-users/
Trade Desk, Share of OTT (over-the-top) users willing to watch more than one ad an hour in Southeast Asia in 2021 Statista, https://www.statista.com/statistics/1320774/sea-advertising-tolerance-among-avod-users/ (last visited June 08, 2025)
Share of OTT (over-the-top) users willing to watch more than one ad an hour in Southeast Asia in 2021 [Graph], Trade Desk, November 18, 2021. [Online]. Available: https://www.statista.com/statistics/1320774/sea-advertising-tolerance-among-avod-users/
