Thailand: willingness to pay more for sustainable products 2023| Statista

According to a survey conducted by Rakuten Insight in December 2023, approximately ** percent of Thai respondents stated that they were willing to pay more for sustainable products. The same survey found that around ** percent of Thais had adopted sustainable consumption practices when purchasing products.

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Share of consumers who were willing to pay more for sustainable products in Thailand as of December 2023

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Release date

January 2024

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Region

Thailand

Survey time period

December 7 to 31, 2023

Number of respondents

16,838 respondents

Age group

16 years and older

Special properties

among 11,978 female and 4,860 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "Would you be willing to pay more for products that are sustainably-produced/packaged and environmentally friendly?"

Figures have been rounded.

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Topics

Sustainable consumption in Thailand

Retail sector in Thailand

Retail shopping behavior in Thailand

Energy sector in Thailand

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