During a 2022 survey carried out in the United Kingdom, almost **** out of ten fashion and lifestyle consumers in the country that use YouTube stated that they spend between *** and ***** hours per day on that social media platform. Around *** third of responding consumers spends less than *** hour daily on Instagram, whereas approximately *** fifth of respondents spends at least ***** up to **** hours there.
Original question: "How much time do you spend on social media? YouTube" The source does not provide information about survey methodology. Percentage points exceeding 100 percent are probably due to rounding.
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Cure Media. (May 12, 2022). Daily time fashion and lifestyle buyers spent on YouTube in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved July 24, 2025, from https://www.statista.com/statistics/1321405/youtube-daily-using-time-fashion-lifestyle-buyers-uk/
Cure Media. "Daily time fashion and lifestyle buyers spent on YouTube in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed July 24, 2025. https://www.statista.com/statistics/1321405/youtube-daily-using-time-fashion-lifestyle-buyers-uk/
Cure Media. (2022). Daily time fashion and lifestyle buyers spent on YouTube in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: July 24, 2025. https://www.statista.com/statistics/1321405/youtube-daily-using-time-fashion-lifestyle-buyers-uk/
Cure Media. "Daily Time Fashion and Lifestyle Buyers Spent on Youtube in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1321405/youtube-daily-using-time-fashion-lifestyle-buyers-uk/
Cure Media, Daily time fashion and lifestyle buyers spent on YouTube in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1321405/youtube-daily-using-time-fashion-lifestyle-buyers-uk/ (last visited July 24, 2025)
Daily time fashion and lifestyle buyers spent on YouTube in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1321405/youtube-daily-using-time-fashion-lifestyle-buyers-uk/