Grocery brand choice factors Russia| Statista

For two thirds of Russians, high quality of products was the most important factor determining their choice of grocery brands, according to a survey from May 2022. The availability of discounts and special offers was the second leading driver, named by nearly six out of ten respondents.

Main factors driving selection of food and beverage brands in Russia in 2022

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Release date

June 2022

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Region

Russia

Survey time period

May 2022

Number of respondents

1,600 respondents

Age group

18 years and older

Supplementary notes

Figures have been rounded.

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