Beauty brand Safeguard became the fastest-growing health and beauty brand in the Chinese market in 2022, with an *** million Consumer Reach Points. In that year, Safeguard reached a household penetration rate of **** percent in mainland China.
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Kantar Worldpanel. (June 30, 2023). Leading health and beauty brands in China in 2022, based on Consumer Reach Points (in millions) [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1322502/china-fastest-growing-health-and-beauty-brands/
Kantar Worldpanel. "Leading health and beauty brands in China in 2022, based on Consumer Reach Points (in millions)." Chart. June 30, 2023. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1322502/china-fastest-growing-health-and-beauty-brands/
Kantar Worldpanel. (2023). Leading health and beauty brands in China in 2022, based on Consumer Reach Points (in millions). Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1322502/china-fastest-growing-health-and-beauty-brands/
Kantar Worldpanel. "Leading Health and Beauty Brands in China in 2022, Based on Consumer Reach Points (in Millions)." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/1322502/china-fastest-growing-health-and-beauty-brands/
Kantar Worldpanel, Leading health and beauty brands in China in 2022, based on Consumer Reach Points (in millions) Statista, https://www.statista.com/statistics/1322502/china-fastest-growing-health-and-beauty-brands/ (last visited July 15, 2025)
Leading health and beauty brands in China in 2022, based on Consumer Reach Points (in millions) [Graph], Kantar Worldpanel, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/1322502/china-fastest-growing-health-and-beauty-brands/
