Leading social networks for shopping in Belgium 2022, by generation

Published by
Koen van Gelder
,
Sep 4, 2024
As of the fourth quarter of 2022, Facebook was the top social network for online shopping among Millennials, Gen X, and Baby Boomers, used by 61, 69, and 75 percent of respondents, respectively. Conversely, Gen Z respondents were more inclined to purchase products on other social media platforms than on Facebook.

Most popular social media platforms for shopping in Belgium in 4th quarter 2022, by generation

CharacteristicFacebookInstagramYouTubeTikTok
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Showing entries 1 to 4 (4 entries in total)
Statistic: Most popular social media platforms for shopping in Belgium in 4th quarter 2022, by generation

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Sources

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Release date

June 2023

Region

Belgium

Survey time period

Q4 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

The source does not provide a release date, the date used is that of last access.

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Statistics on " E-commerce in Belgium "

Other statistics that may interest you E-commerce in Belgium

Overview

6

E-commerce adoption

8

Leading websites

8

Online shopping behavior

5

Emerging trends

6

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