TikTok shopping behavior worldwide 2022

Published by
L. Yltävä,
Jun 23, 2025

In January 2022, TikTok shoppers were asked about their TikTok shopping habits. The majority of users - **** percent - said they shopped when they stumbled across something in their feed, Stories, etc. Over a **** of responding TikTok users - ** percent - shared they used the platform for shopping inspiration.

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TikTok shopping behavior worldwide as of January 2022

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Release date

June 2022

Region

Worldwide

Survey time period

January 2022

Number of respondents

3,613 respondents

Age group

13 years and older

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