Leading social media platforms in Colombia 2024, by reach

Published by
Tiago Bianchi,
May 26, 2025

As of the third quarter of 2024, WhatsApp was by far the most used and favorite social media platform in Colombia. More than **** percent of the country's internet users used the instant messaging app, while networks like Facebook and Instagram followed were used by around **** percent and **** percent of online audiences, respectively. TikTok was accessed by around **** percent of users.

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Most popular social media platforms in Colombia as of 3rd quarter 2024, by usage reach

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Release date

February 2025

Region

Colombia

Survey time period

Q3 2024

Age group

16-64 years

Special properties

internet users who use platform each month

Method of interview

Online panel

Supplementary notes

YouTube was not offered as an option for this question in the survey.

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Statistics on " Social media usage in Colombia "

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Overview

7

Performance

7

Usage

6

Meta Platforms Inc.

8

Video platforms

7

Other networks

5

Advertising and influencers

5

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Topics

Social media usage in ColombiaSocial media usage in the CaribbeanSocial media usage in Latin AmericaInternet usage in ColombiaE-commerce in Colombia
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