Leading verticals on radio India Q3 2023, by ad volume share

Published by
Tanushree Basuroy,
Mar 24, 2025

The services sector accounted for 30 percent of radio ad volumes in 2024, making it the leading sector contributing to radio advertising in India. The automotive sector surpassed the retail sector to become the second-largest contributor to radio advertising volumes that year, while the latter dropped to third place alongside the banking and financial services vertical.

Prominent industries contributing to the radio industry in India in the third quarter of 2023, by ad volume share

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Release date

February 2025

Region

India

Survey time period

January to September 2024

Supplementary notes

*Banking, financial services and investments.

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Statistics on " Advertising in India "

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Other statistics that may interest you Advertising in India

Global comparison

6

Indian ad market

6

Television

5

Print

6

Other traditional segments

5

Digital ads

4

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Topics

Advertising industry in IndiaDigital advertising in IndiaDigital marketing in IndiaMedia and entertainment in IndiaSocial media advertising in India
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