Brazil: WhatsApp users 2024, by gender

Published by
Tiago Bianchi,
Jul 11, 2025

According to a 2024 survey, WhatsApp users in Brazil had an almost equal gender distribution, with women accounting for ** percent of the total instant messaging app users in the country, and men accounting for ** percent. WhatsApp was the most used and favorite social media app in Brazil, reaching around **** percent of the country's internet users.

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Distribution of WhatsApp users in Brazil as of June 2024, by gender

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Source

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Release date

July 2024

Region

Brazil

Survey time period

January to June 2024

Number of respondents

462 respondents

Age group

18-64 years

Special properties

WhatsApp users

Method of interview

Online survey

Supplementary notes

Original questions:

Single pick: "What is your gender?"

Multi pick: "Which instant messenger or video call services do you use regularly?"

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