Traffic share of travel and hospitality websites worldwide 2024, by device

Published by Statista Research Department, Mar 19, 2025

According to a study focusing on travel and hospitality websites worldwide, mobile users accounted for most online visitors to such web pages in 2024. That year, mobiles generated 70.5 percent of all the online traffic in the travel and hospitality market. That said, in 2024, the average conversion rate of travel and hospitality websites was higher among desktop users.

Share of traffic of travel and hospitality websites worldwide in 2024, by device

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Source

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Release date

January 2025

Region

Worldwide

Survey time period

2024

Supplementary notes

The source examined approximately 90 billion anonymized user sessions related to nine industries, including travel and hospitality, across 6,000 websites worldwide.

The source specifies that travel and hospitality refers to the following industries: airlines, fitness and wellness, cruise lines, restaurants, car and truck rentals, travel agencies and services, hotels and resorts.

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