Most used online purchasing channels in China 2022

Published by
Yihan Ma,
Jul 9, 2025
According to a survey on online shopping behavior in China conducted by Rakuten Insight in June 2022, around ** percent of respondents who shopped online said they used e-commerce marketplaces. Meanwhile, about ** percent of surveyed online shoppers said they bought things via social commerce.
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Share of consumers who made online purchases in China as of June 2022, by channel

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Release date

July 2022

Region

China

Survey time period

June 12 to 30, 2022

Number of respondents

4,074 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original survey question:
Where did you make your online purchases from in the last 3 months? (Choose all that apply)

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