Favorite apparel e-commerce channels in the U.S. and UK 2022

Published by Statista Research Department, Jul 11, 2025
In 2022, a survey revealed that when it comes to apparel, ** percent of online shoppers from the United States and the United Kingdom shopped both from brand websites and from retailers that sell multiple apparel brands. In comparison, only ** percent of U.S. and UK consumers shopped directly from a brand's website, while ** percent shopped from retailers that sell multiple brands.
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Preferred channel for purchasing apparel for online shoppers in the United States and United Kingdom (UK) as of 2022

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Release date

May 2022

Region

United Kingdom, United States

Survey time period

2022

Number of respondents

800 respondents

Special properties

400 U.S. online shoppers; 400 UK online shoppers

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