During a 2021 survey carried out among business leaders from Sweden, ** percent of respondents stated they believed word-of-mouth was the most effective marketing channel when it came to building strong brands. Among top management respondents, the share stood at ** percent.
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Sveriges Annonsörer, & NoA Consulting. (August 15, 2021). Marketing channels most effective at building strong brands according to business leaders in Sweden as of spring 2021 [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1324324/marketing-channels-for-brand-building-sweden/
Sveriges Annonsörer, und NoA Consulting. "Marketing channels most effective at building strong brands according to business leaders in Sweden as of spring 2021." Chart. August 15, 2021. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1324324/marketing-channels-for-brand-building-sweden/
Sveriges Annonsörer, NoA Consulting. (2021). Marketing channels most effective at building strong brands according to business leaders in Sweden as of spring 2021. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1324324/marketing-channels-for-brand-building-sweden/
Sveriges Annonsörer, and NoA Consulting. "Marketing Channels Most Effective at Building Strong Brands According to Business Leaders in Sweden as of Spring 2021." Statista, Statista Inc., 15 Aug 2021, https://www.statista.com/statistics/1324324/marketing-channels-for-brand-building-sweden/
Sveriges Annonsörer & NoA Consulting, Marketing channels most effective at building strong brands according to business leaders in Sweden as of spring 2021 Statista, https://www.statista.com/statistics/1324324/marketing-channels-for-brand-building-sweden/ (last visited July 13, 2025)
Marketing channels most effective at building strong brands according to business leaders in Sweden as of spring 2021 [Graph], Sveriges Annonsörer, & NoA Consulting, August 15, 2021. [Online]. Available: https://www.statista.com/statistics/1324324/marketing-channels-for-brand-building-sweden/
