WeChat: brand value 2021-2025

Published by
Lai Lin Thomala,
Jan 31, 2025

In 2025, the brand value of WeChat further decreased to 33 billion U.S. dollars. A year earlier, it stood at 41.8 billion U.S. dollars. The super app is the sixth most valuable media brand worldwide.

Brand value of WeChat worldwide from 2021 to 2025 (in billion U.S. dollars)

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Release date

January 2025

Region

Worldwide, China

Survey time period

2021 to 2025

Supplementary notes

Figures preceding 2022 were retrieved from earlier publications.

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Statistics on " WeChat "

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Other statistics that may interest you WeChat

Overview

5

Major markets

6

Brand strength

5

WeChat Mini Programs

5

WeChat users

7

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Topics

WeChatSocial media in ChinaTencent HoldingsMobile apps in ChinaMini-program platforms in China
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