Political ad spending for the United States midterm elections amounted to over 3.5 billion U.S. dollars as of August 2022. Advertising spend on broadcast TV totaled around 2.1 billion U.S. dollars, the highest value among all media types. Nearly 700 million U.S. dollars were invested in digital ads, while cable TV received approximately 615 million U.S. dollars.
Political advertising spending in the United States midterm elections between January 1 and August 1, 2022, by media type
(in million U.S. dollars)
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Political advertising spending in the United States midterm elections between January 1 and August 1, 2022, by media type
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Axios. (August 2, 2022). Political advertising spending in the United States midterm elections between January 1 and August 1, 2022, by media type (in million U.S. dollars) [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/1324465/us-political-ad-spending-by-media-type/
Axios. "Political advertising spending in the United States midterm elections between January 1 and August 1, 2022, by media type (in million U.S. dollars) ." Chart. August 2, 2022. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/1324465/us-political-ad-spending-by-media-type/
Axios. (2022). Political advertising spending in the United States midterm elections between January 1 and August 1, 2022, by media type (in million U.S. dollars) . Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/1324465/us-political-ad-spending-by-media-type/
Axios. "Political Advertising Spending in The United States Midterm Elections between January 1 and August 1, 2022, by Media Type (in Million U.S. Dollars) ." Statista, Statista Inc., 2 Aug 2022, https://www.statista.com/statistics/1324465/us-political-ad-spending-by-media-type/
Axios, Political advertising spending in the United States midterm elections between January 1 and August 1, 2022, by media type (in million U.S. dollars) Statista, https://www.statista.com/statistics/1324465/us-political-ad-spending-by-media-type/ (last visited May 13, 2025)
Political advertising spending in the United States midterm elections between January 1 and August 1, 2022, by media type (in million U.S. dollars) [Graph], Axios, August 2, 2022. [Online]. Available: https://www.statista.com/statistics/1324465/us-political-ad-spending-by-media-type/
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