Preferred mode of payment for shopping online India 2022

Published by A. Minhas, Jul 10, 2025
According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, ** percent of consumers preferred cash on delivery as a payment method for their online purchases. In comparison, ** of consumers used buy now and pay later services for online shopping.
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Preferred mode of payment for shopping online in India as of June 2022

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Release date

July 2022

Region

India

Survey time period

June 12 to 30, 2022

Number of respondents

31,436 respondents

Age group

16 years and older

Special properties

among 12,453 female and 18,983 male respondents.

Method of interview

Online survey

Supplementary notes

Original survey question:
How did you pay for your online purchases in the last 3 months?

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