Leading reasons to use perfumes in China 2024

Published by
Xin Ou,
May 5, 2025

A survey conducted in July 2024 revealed that most consumers in China bought perfumes to make themselves feel better, with over ** percent of respondents giving that answer. Meanwhile, about **** percent of respondents said they used perfume products to neutralize unpleasant odors.

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Leading reasons for consumers to use perfume products in China as of July 2024

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Release date

July 2024

Region

China

Survey time period

July 2024

Number of respondents

2,275 respondents

Special properties

multiple answers allowed

Method of interview

Online survey

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