UK: reasons why consumers have not adopted a more sustainable lifestyle 2022-2024

Published by
Kasia Davies,
Jan 14, 2025

In 2024, over 60 percent of surveyed consumers in the United Kingdom (UK) said they had not adopted a more sustainable lifestyle in the past 12 months because doing so was too expensive. This is the same percentage of consumers who said they had not adopted a more sustainable lifestyle because they were not interested. 2024 also saw more people believing adopting a sustainable lifestyle would not make a difference.

Leading reasons why people have not adopted a more sustainable lifestyle in the United Kingdom (UK) from 2022 to 2024

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Sources

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Release date

2024

Region

United Kingdom

Survey time period

July 18 to 19, 2024

Number of respondents

Over 2,000

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source adds the following information regarding the survey question:
"average % of UK adults who selected at least once 'I have not done the following action' in the past 12 months in an effort to adopt a more sustainable lifestyle."

The source indicates that the sample used for this survey is nationally representative.

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