UK: impact of business commitments to sustainability on consumer trust 2022-2024

Published by
Kasia Davies,
Jan 14, 2025

In all three years examined (2022, 2023, and 2024), approximately a third of UK adults felt they could be influenced to trust businesses about their sustainability commitments if they had transparent, accountable, as well as socially and environmentally responsible supply chains. As in 2023, about a fifth of surveyed UK consumers said they would simply not know what information to trust in 2024, while nearly a quarter stated that nothing could convince them to trust brands more about their commitments to climate change.

Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) from 2022 to 2024

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Sources

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Release date

2024

Region

United Kingdom

Survey time period

July 18 to 19, 2024

Number of respondents

Over 2,000

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* A business or brand that meets high standards of social and environmental performance, transparency, and accountability.

** These options were added in 2023.

This question was phrased by the source as follows:
"Which, if any, of the following are more likely to influence how much you trust brands and the commitment of businesses to climate change and sustainability?"

The source indicates that the sample used for this survey is nationally representative.

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