Online shopping channels in the last three months Thailand 2022

Published by Kankanit Ciba, Jul 10, 2025
According to a survey on online shopping behavior in Thailand conducted by Rakuten Insight in June 2022, ** percent of respondents stated that they shopped from e-commerce marketplaces in the last three months for their online shopping. In comparison, *** percent of respondents shopped from C2C marketplaces.
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Share of online shopping channels in the past three months among consumers in Thailand as of June 2022

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Release date

July 2022

Region

Thailand

Survey time period

June 12 to 30, 2022

Number of respondents

12,770 respondents

Age group

16 years and older

Supplementary notes

Original survey question: Where did you make your online purchases from in the last 3 months? (Choose all that apply)

Multiple answers allowed.

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