Pandemic impact on online beauty shopping in the U.S. 2022, by income

Published by
L. Yltävä,
Mar 26, 2024
A 2022 survey on digital beauty shopping revealed that 57 percent of U.S. shoppers who have an income of 100,000 U.S. dollars or more began to buy more beauty products online following the COVID-19 pandemic in comparison to before. Only eight percent of respondents with the same income reported buying less after the pandemic.

Impact of COVID-19 on online beauty purchasing habits in the United States in 2022, by income range (in U.S. dollars)

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Release date

June 2022

Region

United States

Survey time period

April 2022

Number of respondents

11,115 respondents

Age group

76 years and younger

Method of interview

Online survey

Supplementary notes

Sample participants consisted of the following cohorts: Gen Z, Millennials, Gen X and Baby boomers.

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