In spring 2022, it was found that Louis Vuitton was the most popular luxury brand on WeChat and Weibo, with a score of 88 points out of 100. It was followed by Fior and Gucci, each with 83 points.
Most popular luxury brands on Wechat and Weibo among luxury consumers worldwide as of May 2022
(index score)
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Most popular luxury brands on Wechat and Weibo among luxury consumers worldwide as of May 2022
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Popularity is defined as brand reach and engagement on Wechat and Weibo.
The source analyzed the following 60 top luxury brands analyzed based on revenue: Acne Studios, Alexander McQueen, Alexander Wang, Balenciaga, Bally, Balmain, Bosideng, Bottega Veneta, Brunello Cucinelli, Burberry, Canada Goose, Carolina Herrera, Celine, Chanel, Chloé, Coach, Comme des Garçons, Dior, Dolce & Gabbana, Dries van Noten, Ermenegildo Zegna, Etro, Fendi, Giorgio Armani, Givenchy, Gucci, Hermès, Hugo Boss, Isabel Marant, Jimmy Choo, Kate Spade, Kenzo, Loewe, Longchamp, Loro Piana, Louis Vuitton, Maison Margiela, Marc Jacobs, Marni, Max Mara, Michael Kors, Miu Miu, Moncler, Moschino, Mulberry, Off-White, Paul Smith, Prada, Ralph Lauren, Rick Owens, Saint Laurent, Salvatore Ferragamo, Stella McCartney, Supreme, Tod’s, Tom Ford, Tommy Hilfiger, Tory Burch, Valentino, and Versace.
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Vogue Business. (July 1, 2022). Most popular luxury brands on Wechat and Weibo among luxury consumers worldwide as of May 2022 (index score) [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1325868/luxury-brands-popularity-wechat-weibo/
Vogue Business. "Most popular luxury brands on Wechat and Weibo among luxury consumers worldwide as of May 2022 (index score)." Chart. July 1, 2022. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1325868/luxury-brands-popularity-wechat-weibo/
Vogue Business. (2022). Most popular luxury brands on Wechat and Weibo among luxury consumers worldwide as of May 2022 (index score). Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1325868/luxury-brands-popularity-wechat-weibo/
Vogue Business. "Most Popular Luxury Brands on Wechat and Weibo among Luxury Consumers Worldwide as of May 2022 (Index Score)." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1325868/luxury-brands-popularity-wechat-weibo/
Vogue Business, Most popular luxury brands on Wechat and Weibo among luxury consumers worldwide as of May 2022 (index score) Statista, https://www.statista.com/statistics/1325868/luxury-brands-popularity-wechat-weibo/ (last visited May 09, 2025)
Most popular luxury brands on Wechat and Weibo among luxury consumers worldwide as of May 2022 (index score) [Graph], Vogue Business, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1325868/luxury-brands-popularity-wechat-weibo/
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