South Africans spent, on average, ***** hours and ** minutes on social media as of the third quarter of 2021. Since 2017, time spent in South Africa on social media has been increasing yearly, starting at *** hours ** minutes in 2017.
Original question: On an average day, how long do you spend on social media?
The source adds that figures are based on online population and not the total population. This entails that in certain markets including Africa, internet penetration rates are low, indicating that online individuals in these regions are younger, urbanized , affluent, and more educated than the total population.
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GWI. (April 4, 2022). Average time per day spent by online users on social media in South Africa from 1st quarter of 2017 to the 3rd quarter of 2021 (in hours.minutes) [Graph]. In Statista. Retrieved July 22, 2025, from https://www.statista.com/statistics/1326364/daily-usage-duration-of-social-networks-in-south-africa/
GWI. "Average time per day spent by online users on social media in South Africa from 1st quarter of 2017 to the 3rd quarter of 2021 (in hours.minutes)." Chart. April 4, 2022. Statista. Accessed July 22, 2025. https://www.statista.com/statistics/1326364/daily-usage-duration-of-social-networks-in-south-africa/
GWI. (2022). Average time per day spent by online users on social media in South Africa from 1st quarter of 2017 to the 3rd quarter of 2021 (in hours.minutes). Statista. Statista Inc.. Accessed: July 22, 2025. https://www.statista.com/statistics/1326364/daily-usage-duration-of-social-networks-in-south-africa/
GWI. "Average Time per Day Spent by Online Users on Social Media in South Africa from 1st Quarter of 2017 to The 3rd Quarter of 2021 (in Hours.Minutes)." Statista, Statista Inc., 4 Apr 2022, https://www.statista.com/statistics/1326364/daily-usage-duration-of-social-networks-in-south-africa/
GWI, Average time per day spent by online users on social media in South Africa from 1st quarter of 2017 to the 3rd quarter of 2021 (in hours.minutes) Statista, https://www.statista.com/statistics/1326364/daily-usage-duration-of-social-networks-in-south-africa/ (last visited July 22, 2025)
Average time per day spent by online users on social media in South Africa from 1st quarter of 2017 to the 3rd quarter of 2021 (in hours.minutes) [Graph], GWI, April 4, 2022. [Online]. Available: https://www.statista.com/statistics/1326364/daily-usage-duration-of-social-networks-in-south-africa/
