According to a survey conducted among marketers in the United States in March 2022, 40 percent of respondents said precision audience targeting was the main audience-related benefit of connected TV (CTV) and over-the-top (OTT) advertising. This was followed by 39 percent of respondents citing an extended reach for linear TV campaigns, while capturing declining TV audiences completed the top three leading benefits, with 38 percent.
Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022
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Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022
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MarketingCharts. (August 12, 2022). Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1326920/top-audience-related-benefits-ctv-ott-advertising-us/
MarketingCharts. "Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022." Chart. August 12, 2022. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1326920/top-audience-related-benefits-ctv-ott-advertising-us/
MarketingCharts. (2022). Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1326920/top-audience-related-benefits-ctv-ott-advertising-us/
MarketingCharts. "Leading Audience-related Benefits of Connected Tv and Over-the-top Advertising According to Marketers in The United States in March 2022." Statista, Statista Inc., 12 Aug 2022, https://www.statista.com/statistics/1326920/top-audience-related-benefits-ctv-ott-advertising-us/
MarketingCharts, Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 Statista, https://www.statista.com/statistics/1326920/top-audience-related-benefits-ctv-ott-advertising-us/ (last visited May 17, 2025)
Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 [Graph], MarketingCharts, August 12, 2022. [Online]. Available: https://www.statista.com/statistics/1326920/top-audience-related-benefits-ctv-ott-advertising-us/
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