When it comes to advertising on Xiaohongshu, Giorgio Armani was the most effective luxury advertiser. In the first half of 2022, the brand posted *** notes on Xiaohongshu, generating an average of ***** user interactions per note. Lancôme was the most active luxury brand on the Chinese lifestyle platform.
The average number of interactions per note was calculated by Statista based on the total number of interactions generated by all brand notes divided by number of notes published by the brand.
Interaction figures refer to the number of likes, shares, comments, and other responses generated by the Xiaohongshu note.
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Qiangua Data. (July 1, 2022). Average number of interactions per note of selected luxury brands on Xiaohongshu in China in 1st half of 2022 [Graph]. In Statista. Retrieved July 23, 2025, from https://www.statista.com/statistics/1327641/china-advertising-efficiency-by-major-luxury-brands-on-xiaohongshu/
Qiangua Data. "Average number of interactions per note of selected luxury brands on Xiaohongshu in China in 1st half of 2022." Chart. July 1, 2022. Statista. Accessed July 23, 2025. https://www.statista.com/statistics/1327641/china-advertising-efficiency-by-major-luxury-brands-on-xiaohongshu/
Qiangua Data. (2022). Average number of interactions per note of selected luxury brands on Xiaohongshu in China in 1st half of 2022. Statista. Statista Inc.. Accessed: July 23, 2025. https://www.statista.com/statistics/1327641/china-advertising-efficiency-by-major-luxury-brands-on-xiaohongshu/
Qiangua Data. "Average Number of Interactions per Note of Selected Luxury Brands on Xiaohongshu in China in 1st Half of 2022." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1327641/china-advertising-efficiency-by-major-luxury-brands-on-xiaohongshu/
Qiangua Data, Average number of interactions per note of selected luxury brands on Xiaohongshu in China in 1st half of 2022 Statista, https://www.statista.com/statistics/1327641/china-advertising-efficiency-by-major-luxury-brands-on-xiaohongshu/ (last visited July 23, 2025)
Average number of interactions per note of selected luxury brands on Xiaohongshu in China in 1st half of 2022 [Graph], Qiangua Data, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1327641/china-advertising-efficiency-by-major-luxury-brands-on-xiaohongshu/
