J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowChange in offline marketing spending in the U.S. 2024-2025, by medium
After 2024, when electoral campaigns boosted investments in most offline advertising channels in the United States, 2025 will see a decline in a majority of traditional media, according to the source's projections. U.S. ad spending on linear TV was forecast to decrease by over 19 percent. Meanwhile, the ad expenditure on experiential marketing and sponsorships was predicted to rise by eight percent.
