In an survey conducted in January 2022 among loyalty program decision makers worldwide it was found that close to **** of all respondents were using a cash back redeemable at brand type of loyalty program. At the same time, some ** percent of businesses were using exclusive membership perks as part of their loyalty program strategy.
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Comarch. (April 22, 2022). Leading aspects of loyalty programs offered by businesses worldwide as of January 2022 [Graph]. In Statista. Retrieved June 26, 2025, from https://www.statista.com/statistics/1328134/functionalities-loyalty-programs-worldwide/
Comarch. "Leading aspects of loyalty programs offered by businesses worldwide as of January 2022." Chart. April 22, 2022. Statista. Accessed June 26, 2025. https://www.statista.com/statistics/1328134/functionalities-loyalty-programs-worldwide/
Comarch. (2022). Leading aspects of loyalty programs offered by businesses worldwide as of January 2022. Statista. Statista Inc.. Accessed: June 26, 2025. https://www.statista.com/statistics/1328134/functionalities-loyalty-programs-worldwide/
Comarch. "Leading Aspects of Loyalty Programs Offered by Businesses Worldwide as of January 2022." Statista, Statista Inc., 22 Apr 2022, https://www.statista.com/statistics/1328134/functionalities-loyalty-programs-worldwide/
Comarch, Leading aspects of loyalty programs offered by businesses worldwide as of January 2022 Statista, https://www.statista.com/statistics/1328134/functionalities-loyalty-programs-worldwide/ (last visited June 26, 2025)
Leading aspects of loyalty programs offered by businesses worldwide as of January 2022 [Graph], Comarch, April 22, 2022. [Online]. Available: https://www.statista.com/statistics/1328134/functionalities-loyalty-programs-worldwide/