According to a 2025 survey, identifying which women's footwear brands are showing the most growth in popularity among Gen Z, Crocs came out on top, achieving the maximum score of 100. Crocs followed closely behind in second place.
Popularity growth index of leading women's casual footwear brands among Generation Z in the United States in 2025
The source attribute a "brand heat" score from 0-100, showing which brands are gaining in popularity, to identify brands showing the most positive growth trajectory.
* The survey count is for Gen Z, milllennials, and Gen X. Breakdowns for each generation are not provided.
The source does not specify the date of the survey.
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L.E.K. Consulting. (February 28, 2025). Popularity growth index of leading women's casual footwear brands among Generation Z in the United States in 2025 [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1328157/womens-casual-footwear-populararity-growth/
L.E.K. Consulting. "Popularity growth index of leading women's casual footwear brands among Generation Z in the United States in 2025." Chart. February 28, 2025. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1328157/womens-casual-footwear-populararity-growth/
L.E.K. Consulting. (2025). Popularity growth index of leading women's casual footwear brands among Generation Z in the United States in 2025. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1328157/womens-casual-footwear-populararity-growth/
L.E.K. Consulting. "Popularity Growth Index of Leading Women's Casual Footwear Brands among Generation Z in The United States in 2025." Statista, Statista Inc., 28 Feb 2025, https://www.statista.com/statistics/1328157/womens-casual-footwear-populararity-growth/
L.E.K. Consulting, Popularity growth index of leading women's casual footwear brands among Generation Z in the United States in 2025 Statista, https://www.statista.com/statistics/1328157/womens-casual-footwear-populararity-growth/ (last visited May 09, 2025)
Popularity growth index of leading women's casual footwear brands among Generation Z in the United States in 2025 [Graph], L.E.K. Consulting, February 28, 2025. [Online]. Available: https://www.statista.com/statistics/1328157/womens-casual-footwear-populararity-growth/
