Most downloaded fashion and beauty apps in Italy 2024

Published by Daniela Coppola, Apr 11, 2025

In 2024, the fast-fashion marketplace app SHEIN was the most downloaded fashion app on mobile devices in Italy, with over 6.7 million annual downloads. The second hand fashion app Vinted followed in second with around 3.1 million downloads that year.

Leading fashion and beauty shopping apps in Italy in 2024, by number of downloads (in 1,000s)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

April 2025

Region

Italy

Survey time period

2024

Special properties

on iPhone/iPad App Store and Google Play Store

Supplementary notes

Figures have been rounded.

The release date is the date of access.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Vinted "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Vinted

Overview

6

Online traffic

7

Mobile commerce

8

Consumption

7

Further Content: You might find this interesting as well

Topics

VintedeBay Inc.DepopSecond-hand e-commerceSecond-hand e-commerce in Europe
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.