In financial year 2021, the market value of women's traditional wear through the ecommerce channel was about *** billion Indian rupees. In comparison, the market value through the multi brand outlets was over ***** billion rupees.
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SEBI (India). (April 11, 2022). Market value of women's organized ethnic apparel in India in financial year 2021, by channel (in billion Indian rupees) [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1328746/india-women-s-ethnic-wear-market-value-share-by-channel/
SEBI (India). "Market value of women's organized ethnic apparel in India in financial year 2021, by channel (in billion Indian rupees)." Chart. April 11, 2022. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1328746/india-women-s-ethnic-wear-market-value-share-by-channel/
SEBI (India). (2022). Market value of women's organized ethnic apparel in India in financial year 2021, by channel (in billion Indian rupees). Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1328746/india-women-s-ethnic-wear-market-value-share-by-channel/
SEBI (India). "Market Value of Women's Organized Ethnic Apparel in India in Financial Year 2021, by Channel (in Billion Indian Rupees)." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1328746/india-women-s-ethnic-wear-market-value-share-by-channel/
SEBI (India), Market value of women's organized ethnic apparel in India in financial year 2021, by channel (in billion Indian rupees) Statista, https://www.statista.com/statistics/1328746/india-women-s-ethnic-wear-market-value-share-by-channel/ (last visited July 15, 2025)
Market value of women's organized ethnic apparel in India in financial year 2021, by channel (in billion Indian rupees) [Graph], SEBI (India), April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1328746/india-women-s-ethnic-wear-market-value-share-by-channel/