In 2022, advertising spend in the United States increased by eight percent, considering the expenditures of the country's 100 largest advertisers. Investment in advertising bounced back from 2020 when the ad industry felt the disruptions of the COVID-19 pandemic. That year, the U.S. 100 biggest spenders cut their budget by 7.5 percent. In general, the American ad industry has shown resilience after periods of crisis. For instance, investment in advertising shrunk by 18.2 percent in 1933, when the Great Depression reached its nadir. In 1934, ad spend rebounded by 24.5 percent. Likewise, advertising expenditures in 1943 bounced back from 1942, right after the United States entered World War II.
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Change in advertising spending in the U.S. during and after periods of crisis from 1933 to 2022
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Advertising Age. (June 26, 2023). Change in advertising spending in the U.S. during and after periods of crisis from 1933 to 2022 [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/1329590/change-in-us-ad-spend-during-and-after-crises/
Advertising Age. "Change in advertising spending in the U.S. during and after periods of crisis from 1933 to 2022." Chart. June 26, 2023. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/1329590/change-in-us-ad-spend-during-and-after-crises/
Advertising Age. (2023). Change in advertising spending in the U.S. during and after periods of crisis from 1933 to 2022. Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/1329590/change-in-us-ad-spend-during-and-after-crises/
Advertising Age. "Change in Advertising Spending in The U.S. during and after Periods of Crisis from 1933 to 2022." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1329590/change-in-us-ad-spend-during-and-after-crises/
Advertising Age, Change in advertising spending in the U.S. during and after periods of crisis from 1933 to 2022 Statista, https://www.statista.com/statistics/1329590/change-in-us-ad-spend-during-and-after-crises/ (last visited June 20, 2025)
Change in advertising spending in the U.S. during and after periods of crisis from 1933 to 2022 [Graph], Advertising Age, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1329590/change-in-us-ad-spend-during-and-after-crises/
