Digital share of ad revenue in Iceland 2015-2023

Published by Statista Research Department, Apr 17, 2025

In 2023, digital ads accounted for 21 percent of the total advertising spending in Iceland. The share is significantly lower than in other European countries. In comparison, in Norway, it stood at 55 percent in the same year.

Share of digital in domestic media advertising revenue in Iceland from 2015 to 2023

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Release date

November 2024

Region

Iceland

Survey time period

2015 to 2023

Special properties

current prices, partly estimated;

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Overview of the European market

4

Denmark

8

Finland

8

Iceland

5

Norway

8

Sweden

8

Further related statistics

5

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Topics

Digital advertising in the NordicsProgrammatic advertising in the UKAdvertising in EuropeAdvertising in the NordicsDigital advertising in Europe
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