In a survey conducted in selected Asian countries in 2021 and 2022, the majority of surveyed over-the-top (OTT) users stated that ads being relevant to them made them watchable. Many respondents also shared that promotions or discounts featured in ads make them more watchable.
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Leading factors that make ads watchable among OTT viewers in Asia in 2022
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Leading factors that make ads watchable among OTT viewers in Asia in 2022
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Magnite. (December 15, 2021). Leading factors that make ads watchable among OTT viewers in Asia in 2022 [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/1332255/apac-factors-that-make-ads-watchable/
Magnite. "Leading factors that make ads watchable among OTT viewers in Asia in 2022." Chart. December 15, 2021. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/1332255/apac-factors-that-make-ads-watchable/
Magnite. (2021). Leading factors that make ads watchable among OTT viewers in Asia in 2022. Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/1332255/apac-factors-that-make-ads-watchable/
Magnite. "Leading Factors That Make Ads Watchable among Ott Viewers in Asia in 2022." Statista, Statista Inc., 15 Dec 2021, https://www.statista.com/statistics/1332255/apac-factors-that-make-ads-watchable/
Magnite, Leading factors that make ads watchable among OTT viewers in Asia in 2022 Statista, https://www.statista.com/statistics/1332255/apac-factors-that-make-ads-watchable/ (last visited June 17, 2025)
Leading factors that make ads watchable among OTT viewers in Asia in 2022 [Graph], Magnite, December 15, 2021. [Online]. Available: https://www.statista.com/statistics/1332255/apac-factors-that-make-ads-watchable/
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